St. Croix, the brand widely known to be behind Steve Jobs’s signature turtleneck sweaters he always wore, have announced sales lept after the founder of Apple passed away yesterday.
Related: Mourners gather at Apple stores
A spokesperson for St. Croix told TMZ that "as soon as news broke that Jobs had passed, the mock turtlenecks flew off the shelves", going on to explain that St. Croix experienced an "almost 100 per cent increase in sales" since yesterday.
And while we're yet to decide whether this proclamation is distasteful or in the realm of "honouring" Steve's style, the brand claims the latter.
In fact St. Croix is reportedly planning a "memorial" for the computer guru, but hasn't decided how to honour its "muse".
"We have a great respect for everything he did and we're glad he believed in our American-made product," said the spokesperson.
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