Not all Kiwi blokes are rugby-loving beer-guzzlers latest research shows NZ men have a more sensitive side than given credit for.
The survey showed Kiwi men often felt self-conscious about their looks and took steps such as purchasing multiple skincare products to improve them.
More than two thirds of men surveyed said they used one or two products as part of their daily skincare and shaving routine. Some men took even greater care with their appearance just over a quarter admitting they use three or more shaving or skincare products daily.
The blokes showed their sensitive side by confessing that shaving rash or visibly irritated skin made them feel self-conscious.
Psychologist Sara Chatwin said it was great to see Kiwi males taking pride in their appearance and not being embarrassed to purchase products to help them look and feel their best.
“Men were incredibly honest about their insecurities including skin rashes and irritations," she said. "As most women would agree, facial anomalies are so obvious that they can cause anxiety and embarrassment if left unaddressed.”
So what do women think about all this saving and preening?
Kiwi women, it seems, prefer their men to persevere and overcome their shaving issues. Three quarters of women prefer their men to be clean shaven while only 7 per cent said they prefer a beard, moustache or other facial hair.
The survey was carried out by Gillette as part of their sensitive survey.