Beer fans have expressed overwhelming praise for a new Australian advertisement that parodies the Hollywood car chase — even if it has a few plot flaws of its own.
The 'Beer Chase' ad was launched online yesterday ahead of some scheduled TV spots during the AFL and NRL football finals next week, advertising news website B&T reports.
The one-minute, 30-second ad begins with four men walking into a pub to order a beer, apparently to celebrate a heist.
The setting appears to be Los Angeles and the men soon realise they have unwanted company — a whole unit of LA police officers is also drinking at the pub, and they have spotted the duffel bag stuffed with hundred-dollar notes (in Australian currency) sitting at their feet.
This precipitates an elaborate chase sequence on foot replete with classic cops-and-robbers action movie clichés and a rocking a 1980s soundtrack (John Farnham's Thunder in Your Heart).
At one point the action seems to switch to the hilly streets of San Francisco and it ends with the 'robbers' jumping off a drawbridge that looks similar to The Spit Bridge in Sydney.
Ant Keogh from advertising agency Clemenger Melbourne BBDO, which created the ad, told B&T it was all meant "as a parody of the clichéd, over-the-top Hollywood car chase. We used some poetic licence with the locations so they
would match your expectations of a classic car chase."
Beer fans praised the ad on social website Reddit — but also struggled with how the 'robbers' managed to steal Australian currency in the US.
Others, like MaeveningErnsmau, noted the "inverse relationship between quality of advertising and quality of product".
"As a German, I wish our beer ads were that cool," another Reddit user posted.
"As an Australian, I wish our beer was as good as German beer," responded another.