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World's strongest beer served in dead animals

'The End of History' sells for $1050 a bottle.
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A Scottish brewery has generated a storm of controversy by releasing the world's strongest and most expensive beer in bottles made from dead animals.

Called 'The End of History', the beer sells at $1050 a bottle and is 55 percent alcohol, UK newspaper the Telegraph reported.

Scottish beer makers BrewDog made 12 bottles of the ale using the stuffed remains of seven stoats, four squirrels and one hare.

Brewery co-founder James Watt described the ale as "the beer to end all beers".

"It's an audacious blend of eccentricity, artistry and rebellion — changing the general perception of beer, one stuffed animal at a time," he was quoted saying.

BrewDog insists the animals all died of natural causes, though the taxidermist who stuffed the animals said some had been the victims of roadkill.

Advocates for Animals policy director Libby Anderson described the beer as "perverse" and a "stupid marketing gimmick".

"It's pointless and it's very negative to use dead animals when we should be celebrating live animals," she told the BBC.

In the past year BrewDog has released other high-alcohol beers with lurid names like 'Tactical Nuclear Penguin' and 'Sink the Bismarck!'.

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User comments
Get over yourself and embrace consumer culture. Only then will you learn not to take this sort of thing seriously. They made 12 bottles for God's sake, 12! Not 1200!
You can bring some down under and serve it at the wild food festival West coast, South Island New Zealand!!!
What a complete waste of time and money! While I am by no means a hug-a-tree animal lover, putting beer into the stuffed carcus of a once living creature shows the immoral and wasteful nature of consumer culture, this is nothing but pure marketing. How is this a 'great idea'? Any seven year old boy could dream up thousands of equally spurious notions in a day.
That's the pits. Some dumb a**hole with too much money will buy it.
55 percent alcohol now that's what I call the Real Deal.Bring it on.Come this way to the Kiwianas,there's possums everywhere.I wont be surprise if someone here will copy and brew beer using dead possums.And why not most of everything else is copied here.
Ya might as well use the animals if they are already dead....you could come to NZ and utilize all of the unwanted introduced species we have. A good beer and a helping hand to NZ's native birds...well done.
Come to NZ & of Course Australia, there is not a lot of nice beers here, from another Scotty from Blairgowrie Perthshire
I think this is interesting, and yes- macabre. But if the animals weren't murdered to be used as beer bottles, then I don't see what the problem is. Rather be seen and enjoyed, even in death, than thrown away and forgotten
This could catch on over here! The use of dead possums would do the environment a favour, and all that fur would keep the beer nice and cold for longer...plus the possums greater size would allow a decent sized beer bottle to be used. At a pinch they'd fit a flagon. And lets remind Libby to ligten up, We all love animals, they're delicous!
Greetings to "The Broch" Briliant mate, come to oz, you could use possums, kookaburras, echidnas {if you can avoid the spines) endless possibilities, All the best from an ex cheuchter from Kemnay.